Monday, October 31, 2005
More Foreign Tie-ups with Indian Media
One wonders what, exactly, The Hindu is waiting for. News of further collaborations with foreign media in the Indian media market.
CNN and Maxim follow assault on Indian market (from Asians in Media.Org)
28th October, 2005
Global news channel CNN and the British magazine Maxim are the latest media organisations to announce their foray into the Indian market this week.
Relaxation of the country's rules in buying shares in local companies has led to a growing number of British multi-nationals, particularly in the newspaper and television industries, to explore joint ventures there.
CNN is teaming up with one of India's leading TV journalists to launch a new 24-hour news channel, it was announced this week. The channel, to be called CNN-IBN, will be in English and headed by the former talk-show host Rajdeep Sardesai.
He said CNN-IBN would be a "journalist-driven channel rooted in the realities of modern India" with "nationwide news-gathering capabilities, superior journalistic talent and a passion for news".
Steve Marcopoto, president and managing director of Turner Broadcasting System Asia Pacific, said there was a "voracious" appetite for news in India. "Being the world's largest democracy, India has a voracious appetite for news and this unique partnership with GBN will enable Turner and CNN to bring an unparalleled global scope to this genre.
"The station will broadcast local news from 20 bureaux across the country as well as global news provided by CNN. CNN was joined this week by Dennis Publishing in looking at India for exapsion. It is aiming to launch its men's magazine Maxim in the country, stealing a march on bigger rivals such as FHM and Men's Health.
The launch is planned for November with a Bollywood celeb rumoured to front the first issue.Rasina Uberoi of Media Transasia India, which is licensing the magazine, said: "This is a great coup for [us]. Indian men are screaming out for a magazine such as Maxim and we are thrilled that we will be the first publisher to be able to satisfy the enormous demand in the market.
"Richard Bean, Maxim's international licensing director said: "Everyone is aware of the size of the market but the vitality and the hunger is difficult to comprehend unless one has spent time there."
It will launch with an initial print run of 80,000, even though the market for men's magazine is still seen as undeveloped. The bestselling men's magazine Man's World sells only between 12,000 and 15,000 copies.
Dennis has promised "spectacular parties" in New Delhi, Mumbai and Kolkata to mark the official launch.It will not be the only company planning parties however. AIM reported earlier this year that Independent News & Media, publishers of The Independent newspaper, invested £19 million in a Hindi-language newspaper venture.
Associated Newspapers, publishers of the Daily Mail, is also said to be eyeing up the Indian market. Reuters recently finished buying a 26% stake in an English language news channel being set up by the Times of India group.
CNN and Maxim follow assault on Indian market (from Asians in Media.Org)
28th October, 2005
Global news channel CNN and the British magazine Maxim are the latest media organisations to announce their foray into the Indian market this week.
Relaxation of the country's rules in buying shares in local companies has led to a growing number of British multi-nationals, particularly in the newspaper and television industries, to explore joint ventures there.
CNN is teaming up with one of India's leading TV journalists to launch a new 24-hour news channel, it was announced this week. The channel, to be called CNN-IBN, will be in English and headed by the former talk-show host Rajdeep Sardesai.
He said CNN-IBN would be a "journalist-driven channel rooted in the realities of modern India" with "nationwide news-gathering capabilities, superior journalistic talent and a passion for news".
Steve Marcopoto, president and managing director of Turner Broadcasting System Asia Pacific, said there was a "voracious" appetite for news in India. "Being the world's largest democracy, India has a voracious appetite for news and this unique partnership with GBN will enable Turner and CNN to bring an unparalleled global scope to this genre.
"The station will broadcast local news from 20 bureaux across the country as well as global news provided by CNN. CNN was joined this week by Dennis Publishing in looking at India for exapsion. It is aiming to launch its men's magazine Maxim in the country, stealing a march on bigger rivals such as FHM and Men's Health.
The launch is planned for November with a Bollywood celeb rumoured to front the first issue.Rasina Uberoi of Media Transasia India, which is licensing the magazine, said: "This is a great coup for [us]. Indian men are screaming out for a magazine such as Maxim and we are thrilled that we will be the first publisher to be able to satisfy the enormous demand in the market.
"Richard Bean, Maxim's international licensing director said: "Everyone is aware of the size of the market but the vitality and the hunger is difficult to comprehend unless one has spent time there."
It will launch with an initial print run of 80,000, even though the market for men's magazine is still seen as undeveloped. The bestselling men's magazine Man's World sells only between 12,000 and 15,000 copies.
Dennis has promised "spectacular parties" in New Delhi, Mumbai and Kolkata to mark the official launch.It will not be the only company planning parties however. AIM reported earlier this year that Independent News & Media, publishers of The Independent newspaper, invested £19 million in a Hindi-language newspaper venture.
Associated Newspapers, publishers of the Daily Mail, is also said to be eyeing up the Indian market. Reuters recently finished buying a 26% stake in an English language news channel being set up by the Times of India group.
# posted by Narayan Lakshman @ 4:16 AM 
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